Paula's Choice
10% Niacinamide Booster
Paula's Choice 10% Niacinamide Booster — a serum alternative.
Best For
✓ Serum shoppers
Where to Buy
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Best dupe · 90% match
The Ordinary Niacinamide 10% + Zinc 1%
$11 — save $38 (78%) vs $49
The Scoop
Identical hero active at the identical concentration: 10% niacinamide targeting pores, oil, and tone. The Ordinary adds 1% zinc PCA for extra oil control and charges $11 to Paula's Choice's $49 — the textbook case of paying for the label.
Key Differences
The PC booster has a more elegant, layerable texture and a few supporting soothers; The Ordinary's formula can pill under some moisturizers and feels tackier. Efficacy on the core claims is equivalent.
The Original · 90% match
The Ordinary
Niacinamide 10% + Zinc 1%
$11
Identical 10% niacinamide concentration for pores and oil at a fifth of the price
How 10% Niacinamide Booster compares
The dermatologist-loved concentrate — Paula's Choice's research-backed 10% niacinamide in an elegant, layerable booster.
See all dupes for Niacinamide 10% + Zinc 1% →Explore more
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Side-by-Side Comparison
Frequently asked questions
What is Paula's Choice 10% Niacinamide Booster a dupe of?
It's a 90% match dupe of The Ordinary Niacinamide 10% + Zinc 1% ($11) — The dermatologist-loved concentrate — Paula's Choice's research-backed 10% niacinamide in an elegant, layerable booster.
Is there a cheaper alternative to Paula's Choice 10% Niacinamide Booster?
Yes — Good Molecules Niacinamide Serum offers a similar result for $6 versus $49.
Where can I buy Paula's Choice 10% Niacinamide Booster?
It's available at Amazon — see the "Where to Buy" links above for current prices.