Paula's Choice
10% Niacinamide Booster
Paula's Choice 10% Niacinamide Booster — a serum alternative.
Best For
✓ Serum shoppers
Where to Buy
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Best dupe · 90% match
The Ordinary Niacinamide 10% + Zinc 1%
$11 — save $38 (78%) vs $49
The Scoop
Identical hero active at the identical concentration: 10% niacinamide targeting pores, oil, and tone. The Ordinary adds 1% zinc PCA for extra oil control and charges $11 to Paula's Choice's $49 — the textbook case of paying for the label.
Key Differences
The PC booster has a more elegant, layerable texture and a few supporting soothers; The Ordinary's formula can pill under some moisturizers and feels tackier. Efficacy on the core claims is equivalent.
Similar products
Alternatives to 10% Niacinamide Booster
The Ordinary
Niacinamide 10% + Zinc 1%
4.7 (192k)Identical 10% niacinamide concentration for pores and oil at a fifth of the price
Naturium
Niacinamide Serum 12% Plus Zinc 2%
4.5 (2k)Higher 12% niacinamide plus zinc for a quarter of the price
The INKEY List
Niacinamide Serum
4.5 (5k)10% niacinamide oil-control serum at $13
Good Molecules
Niacinamide Serum
4.8 (8k)10% niacinamide pore-refining serum for $6
L'Oreal Paris
Bright Reveal 12% Niacinamide Dark Spot Serum
4.4 (1k)Drugstore 12% niacinamide targeting the same tone-evening result
Kiehl's
Ultra Pure High-Potency 5.0% Niacinamide Serum
4.6 (1k)Lower-strength but pharmaceutically pure niacinamide with the same skin-refining aim
Side-by-Side Comparison
Frequently asked questions
What is a good dupe for Paula's Choice 10% Niacinamide Booster?
The Ordinary Niacinamide 10% + Zinc 1% is our top-ranked alternative (90% match) — Identical 10% niacinamide concentration for pores and oil at a fifth of the price
Is there a cheaper alternative to Paula's Choice 10% Niacinamide Booster?
Yes — Good Molecules Niacinamide Serum offers a similar result for $6 versus $49.
Where can I buy Paula's Choice 10% Niacinamide Booster?
It's available at Amazon — see the "Where to Buy" links above for current prices.