Sunday Riley C.E.O. Brightening Serum
All Beauty

Sunday Riley

C.E.O. Brightening Serum

4.3 · 12,000 reviews
$50

Sunday Riley C.E.O. Brightening Serum — THD-ascorbate vitamin C serum with a comparable radiance payoff

Best For

A budget alternative to Drunk Elephant C-Firma Fresh Day Serum

Where to Buy

As an Amazon Associate, DupeDose earns from qualifying purchases. We may also earn a commission from other retailers when you buy through these links, at no extra cost to you. Prices are estimates — confirm the current price on the retailer's site.

Compare with alternatives

The Original · 72% match

Drunk Elephant C-Firma Fresh Day Serum

Drunk Elephant

C-Firma Fresh Day Serum

$79this dupe saves you $29 (37%)

The clean-beauty vitamin C benchmark — 15% L-ascorbic acid with ferulic in Drunk Elephant's cult day serum.

How C.E.O. Brightening Serum compares

THD-ascorbate vitamin C serum with a comparable radiance payoff

See all dupes for C-Firma Fresh Day Serum

Explore more

More serum picks

Side-by-Side Comparison

Attribute

Sunday Riley

C.E.O. Brightening Serum

Drunk Elephant

C-Firma Fresh Day Serum

The Ordinary

Lactic Acid 5% + HA

Price$50$79$8
Rating4.3(12,000 reviews)4.2(16,000 reviews)4.8(15,000 reviews)
TypeSerumSerumSerum
ViewingViewView

Frequently asked questions

What is Sunday Riley C.E.O. Brightening Serum a dupe of?

It's a 72% match dupe of Drunk Elephant C-Firma Fresh Day Serum ($79) — THD-ascorbate vitamin C serum with a comparable radiance payoff

Is there a cheaper alternative to Sunday Riley C.E.O. Brightening Serum?

Yes — Good Molecules Niacinamide Serum offers a similar result for $6 versus $50.

Where can I buy Sunday Riley C.E.O. Brightening Serum?

It's available at Ulta Beauty — see the "Where to Buy" links above for current prices.