
Too Faced Cosmetics
Born This Way Soft Matte Foundation
Too Faced Cosmetics Born This Way Soft Matte Foundation — Soft matte longwear foundation with skin-care-infused formula and a 4.4 rating, offering a similar buildable coverage and finish.
Best For
✓ A premium alternative to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation #185
Where to Buy
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Ranked dupes
Best alternatives to Born This Way Soft Matte Foundation

Fenty Beauty
Pro Filt'r Soft Matte Longwear Foundation #185
4.3 (601)More affordable foundation with a comparable result

Maybelline
Fit Me Matte + Poreless Liquid Foundation
4.7 (394k)More affordable foundation with a similar profile

Moira Beauty
Complete Wear Soft Matte Foundation
4.7 (33)More affordable foundation with a similar profile

NYX Professional Makeup
Make 'Em Wonder Soft Matte Foundation
4.5 (8k)More affordable foundation with a similar profile

Too Faced
Born This Way Soft Matte Foundation
4.4 (6k)Popular foundation alternative

L'Oreal Paris
Infallible Pro Matte Foundation
4.3 (20k)More affordable foundation with a similar profile
Side-by-Side Comparison
| Attribute | Too Faced Cosmetics Born This Way Soft Matte Foundation | Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation #185 | Maybelline Fit Me Matte + Poreless Liquid Foundation |
|---|---|---|---|
| Price | $46 | $24 | $10 |
| Rating | ★ 4.4(5,600 reviews) | ★ 4.3(601 reviews) | ★ 4.7(394,000 reviews) |
| Type | Foundation | Foundation | Foundation |
| Viewing | View | View |